I find that many business owners don’t know what an autoresponder is. And, those that say they do have it only partially right. An autoresponder is a marketing tool that savvy business owners in-the-know use to get more sales.
Here’s what Wikipedia says an autoresponder is:
“An autoresponder is a computer program that automatically answers e-mail sent to it.”
Yes, but there’s more to an autoresponder than that…
An autoresponder is a computer program running on a server on the Internet. It not only takes input from email, it also accepts input from web forms. And, the best ones also accept input from SMS (Short Message Service…text messages). Autoresponders also send out messages to those who have subscribed.
Autoresponders are a powerful tool in your online marketing arsenal that allow you to:
A top-shelf autoresponder can send out five different types of messages to subscribers:
Autoresponder messages are organized “by campaign”. An autoresponder campaign is a sequence of planned messages sent out to subscribers at specific intervals of your choosing. You can have as many autoresponder campaigns as you want. And, with a top-shelf autoresponder provider, you can use whatever combination of autoresponder message types you desire.
An autoresponder is helpful to just about any business. But, for an example, let’s say you offer a service…a house painting service.
You and I crossed paths, and I made you aware of how using an autoresponder could bring you more leads. I set-up a lead-capture website for you that offers a complimentary report to prospects on, say, how to pick the best house painter…or how to avoid being ripped-off by a house painting company. To get the report, the prospect must provide his/her contact information on the lead-capture site. For this example, let’s say you’re asking for their first name, email address, and mobile phone number (the last one is optional).
Here’s what happens next:
If the prospect did not submit their mobile phone number, you can send them an email encouraging them to text it now…and, you’ll send them a discount coupon for doing so. Pretty cool…right?
Some of the big name autoresponder providers are Aweber, Constant Contact, Mail Chimp, and InfusionSoft. And, there are white-label versions of them, too.
As good each one is, none of them currently offers the the array of autoresponder messaging choices and options that Instant Customer does (formerly known as Monster Follow-Up). None of the others even come close to matching Instant Customer’s shear horsepower. Besides the extra four messaging types supported, Instant Customer does “Live” Conferencing, too…for up to 5,000 participants. You’d need a third-party service (like GoToMeeting) with the other email providers. And, they only do up to 1,000 participants.
I have my choice of Auto-responder companies, and I choose Instant Customer. Take this autoresponder for a test ride, and enjoy your additional sales!